At Chroma®, everything starts with the artists. We believe that the best art isn’t mass-produced — it’s born from real places, lived experiences, and personal stories. That’s why every print in our collection is created by South African artists who capture the textures, colors, and rhythms of life here.
Why Local Matters
Local art has a soul that can’t be replicated. It reflects the landscape we walk through, the culture we grow up in, and the emotions that shape us. By showcasing local artists, Chroma® helps you bring that authenticity into your home — art that feels familiar, but still inspires discovery.
When you buy from Chroma®, you’re not just filling your walls. You’re investing in the creative economy and helping artists thrive in their craft.
Made by Artists, Not Algorithms
Each Chroma® print is part of a thoughtful collaboration.
We work closely with our artists to ensure every piece maintains its original essence — from concept to print.
The result is museum-quality art that carries the artist’s hand and story, not just a digital file. It’s art made locally, for homes everywhere.
Discover the Collection
Our launch collection brings together a diverse mix of illustrators, painters, and graphic artists — all pushing the boundaries of modern South African art.
Every piece tells a story. Every purchase supports one.
