We started Chroma® with a simple idea — to make it easier for people to bring meaningful, high-quality art into their homes.
Art shouldn’t be intimidating or inaccessible. It should feel personal, local, and full of character. That’s why every print in our collection is created by South African artists, carefully selected for their unique voice and vision.
What Makes Chroma® Different
Most posters you find online are mass-produced and feel disconnected from any story. Chroma® works differently:
-
We collaborate directly with local artists — not factories.
-
Every print is museum-grade, printed on premium paper with archival inks.
-
Each collection is curated for different moods and spaces — from bold living rooms to calm bedrooms.
Our mission is to help you discover art that doesn’t just decorate your walls, but transforms how your home feels.
A Platform for Artists, Built for Collectors
Chroma® isn’t just a shop — it’s a community. When you buy a print, you directly support the artist behind it. Together, we’re creating a space where design lovers and local creatives meet, share stories, and celebrate art made here, at home.
Explore the First Collection
Our first drop features exclusive pieces by some of South Africa’s most exciting emerging artists — each one a blend of local inspiration and timeless design.
Whether you’re refreshing your space or starting your art journey, you’ll find something that feels like you.
